Case Study: 30% Revenue Growth in 12 Months

Company
Evans West Valley Spray Achieved a 30% Increase in Revenue in 12 Months

Industry
Arborist Services & Tree Care

Client Profile
Evans West Valley Spray is a longstanding arborist services provider that caters to residential and commercial clients in a rapidly growing metropolitan area. Known for quality work and customer service, the company sought to expand its market reach but faced stiff competition from newer entrants offering seemingly similar services.

Challenge
In a crowded arborist services market, simply having a good reputation wasn’t enough. Evans West Valley Spray struggled to consistently attract new leads at scale. Their existing online presence was not translating into tangible growth, and while they had tried various marketing channels, results were inconsistent. They needed a more predictable, data-driven approach to generating quality leads that would convert into long-term customers.

Objectives

• Increase lead generation through targeted online advertising
• Improve lead-to-customer conversion rates
• Achieve a measurable and significant revenue increase within 12 months
• Optimize advertising spend to ensure a strong return on investment

Solution
Redpath Labs developed a comprehensive online advertising and PPC strategy centered on Google Ads. Our four-step approach ensured Evans West Valley Spray connected with the right audience, at the right time, with compelling messaging.

1. Refined Keyword & Ad Copy Strategy
   We conducted in-depth keyword research to identify high-intent search terms that prospective clients used when seeking arborist services. By crafting persuasive, localized ad copy and including compelling offers, we aligned the ads closely with user intent.
2. Localized Targeting & Geo-Fencing
   To maximize impact, we employed highly targeted geographic segmentation. This ensured that the company’s ads appeared in front of potential customers in specific neighborhoods, increasing lead quality and reducing wasted ad spend.
3. Landing Page Optimization & A/B Testing
   Working closely with the client, we refined landing page designs, calls-to-action, and service descriptions. A continuous cycle of A/B testing allowed us to improve page load times, messaging clarity, and overall user experience, substantially boosting conversion rates.
4. Robust Conversion Tracking & Follow-up Mechanisms
   We implemented advanced conversion tracking to measure which keywords, ads, and campaigns yielded the best ROI. Additionally, automated email follow-ups and structured lead nurturing sequences ensured that newly generated leads were promptly engaged, increasing the likelihood of sales.

Results
Over the course of 12 months, our integrated PPC and optimization initiatives delivered tangible, bottom-line growth:

• 30% Increase in Overall Revenue: Sustained campaign optimization and targeted outreach led to a significant uplift in the company’s bottom line.
• Enhanced Lead Quality: Improved targeting and messaging ensured new leads were more inclined to convert into paying customers.
• Optimized Marketing Spend: Data-driven refinements consistently improved cost per lead and overall return on ad spend, allowing the company to allocate marketing budgets more efficiently.

Conclusion
By leveraging a data-informed Google Ads and PPC strategy, Redpath Labs successfully guided Evans West Valley Spray through a period of sustained growth. The 30% revenue increase over 12 months demonstrates the power of targeted digital marketing, continuous optimization, and strategic follow-up. This case study reinforces the notion that even established local service providers can unlock new levels of success when backed by smart, results-driven marketing approaches.

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